WE CRAFT YOUR STORY, SO YOU CAN FOCUS ON MAKING THE WORLD A BETTER PLACE.
If you're a startup founder or a nonprofit executive director, we can help hone your story and make the best use of your branding, marketing and comms investments. For good.
WE HELP SOLVE WHAT'S ON YOUR MIND
"Branding, marketing, PR... Where should we start?"
"We're misunderstood. We need a new story, a new narrative."
"Our brand and website do not represent who we are and why we exist."
"We need a senior comms and marketing leader but can't afford one."
"We want to launch in the U.S. market, but we don't have local relationships or experience."​​
"Is this the right time to get an agency on board? Or should we hire someone internally?"
LET'S TALK TO SEE IF WE ARE RIGHT FOR YOU.
WHAT WE DO
BRAND STRATEGY
NARRATIVE
VISION
PURPOSE
CORE VALUES
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POSITIONING
BRAND IDENTITY
VISUAL IDENTITY
TONE OF VOICE
PERSONALITY
BRAND GUIDELINES
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MKTG & COMMS STRATEGY
GOALS / KPIs / TIMELINE
AUDIENCE PROFILES
MESSAGING
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INTEGRATED STRATEGY
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INTEGRATED
EXECUTION
LANDING PAGES AND WEBSITES
TACTICS BY CHANNEL
PR AND DIGITAL MKTG ORCHESTRATION
DASHBOARD
HOW WE DO IT
BY PROJECT
We act as consultants to tackle a detailed project within a specific timeframe.
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Clear deliverables and timeline.
Typical Engagement Length:
1-3 months
AS A FRACTIONAL CCMO
We assign a senior Chief Communications and Marketing Officer embedded in your team part-time.
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Develops and orchestrates your marketing and comms campaigns.
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Typical Engagement Length:
6-18 months
AS AN ADVISOR
We act as your trusted advisor, asking the tough questions no one else would.
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Provides a strategic sounding board as needed, when needed.
Typical Engagement:
By hour
WHY WE DO IT
In 2019, I founded Penati and Partners to bring the power of storytelling to organizations committed to making the world a better place. Time is running out, and we need to act. Now.
Luca Penati, Founder
Want to learn more about Luca?
Check out his Linkedin profile.
ABOUT PENATI AND PARTNERS
For the past 30+ years, we have helped shape and build companies and nonprofit organizations of all sizes, from a blockchain startup to Apple.
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Our model is hyper-efficient and straightforward: an agile, swift, accessible network of talented senior professionals with years of experience at top branding, marketing, and PR agencies, without the typical agency overhead or bureaucracy. We can help you move through your challenges effectively, creating a lasting impact.
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Ready to take your story to the next level? Contact us today.
WHAT CLIENTS SAY
Marco Marinucci
Founder and CEO,
Mind The Bridge
Luca is a gifted advisor, and coached our entrepreneurs to think about their company narrative as an intrinsic part of their business strategy, and not as an afterthought.
Dr. Samantha Dewalt
Managing Director, Lehigh@NasdaqCenter
Luca is a strategic partner who helped to bring our thought leadership platform to life in an innovative way. He was on top of everything the whole way through and was always there when I needed him.
Alex Pruden
Chief Strategy Officer
Aleo Systems Inc.
Luca is the Navy SEAL of Marketing. For Aleo, he built a brand strategy that will last for years.
